If you’re creating a new social media strategy for your company, you’ll find there’s a lot of valuable content on LinkedIn that might make it a worthwhile avenue to explore!
LinkedIn helps professionals across various industries connect, and it might be an excellent place for you to focus some of your social media marketing efforts. We’ve got a list of seven awesome LinkedIn statistics for 2023 just for you before you visit this site again.
LinkedIn was launched in 2003.
The platform turned 20 years old in 2023, making it one of the most enduring social media platforms still available. LinkedIn is a well-established platform that continues to thrive in the growing market of social media.
LinkedIn’s annual revenue is $14.5 billion.
One of the most important LinkedIn statistics to know is that LinkedIn’s annual revenue is $14.5 billion. Back in 2020, LinkedIn’s annual revenue was $8 billion. The company continues to grow and drive revenue, making it a lucrative platform for promoting businesses and platforms like best online casino in South Africa.
Microsoft acquired LinkedIn in 2016.
The transaction was valued at $26.2 billion. LinkedIn retained its own brand voice and independence after the acquisition and has continued to show growth since the deal was made.
95 job applications are submitted every second.
This statistic is incredibly impressive and shows how active the LinkedIn user base is. Six million people get hired on the app every minute, and 50 million use the app every week to search for new jobs.
It’s not just individuals looking for jobs active on LinkedIn — CEOs and high-profile decision-makers also scroll through their feeds.
LinkedIn has more than 900 million members across dozens of countries.
LinkedIn is one of the top global platforms for social networking, with over 900 million members. Over 180 million U.S. users engage on the platform, followed by 83 million people in India, and 52 million in Brazil.
There are also over 75 million organizations on the platform. Many companies take advantage of the platform to connect with other businesses and leaders at companies.
On top of all that, there are over 63 million decision-makers on LinkedIn and 80% of LinkedIn members drive business decisions. That makes LinkedIn a valuable resource for reaching members who drive decisions for their companies.
78 million members of Gen-Z are on LinkedIn.
Don’t be fooled into thinking only the older generations are on LinkedIn — 78 million of the profiles on the app belong to people born between 1995 and 2009.
If you want your social media content to reach a younger audience, you aren’t limited to Instagram and TikTok! You can use LinkedIn to connect with Gen Z professionals. Gen-Z is a vocal force in the world and is predicted to make up 27% of the workforce by 2025.
Millennials make up the most prominent age group on LinkedIn.
The most popular age group represented on LinkedIn is 25-34 years old –– this demographic makes up 60% of the platform. If you’re trying to reach millennials, marketing on LinkedIn might be the way to go for your business.
